Monday, February 4, 2008
Superbowl Ads
During the Super bowl are always the long awaited kings of commercials. Here the commercials are most anticipated because they are well known to be funny. Out of the commercials I watched last night, the two that stood out were from UPS and Bud Light. Both were funny in their own respective areas, but while looking at the three appeals, logic, emotion, and credibility, each had their own appeal that they were going for. The UPS commercial used logic to prove their point as against using giant pigeons to deliver packages that cause a massive disaster and attack the city, that you should use UPS, the better and safer service. Then The Bud Light commercial used emotion and logic by saying if you drink Bud Light, you can breathe fire, and since that would be something that anyone would love to have, but unfortunately that effect was too destructive so Bud Light no longer does that, but it is still obviously the best choice of beer to drink.
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